The Web Content Management (CMS) marketplace is dividing into two distinct segments – Platforms and Products – which present different risks and opportunities for customers, according to new research released today by independent analyst firm Real Story Group (formerly CMS Watch).
Platform-oriented CMS tools require more development time and resources, but yield more power. Product-oriented offerings can be launched more quickly, but lack long-term flexibility.
Platform-oriented WCM Vendors
Platform-oriented CMS vendors are engaged in an escalating “features arms race” to adopt more new media functionality and maintain higher price points against substantial pressure from increasingly impressive product-oriented WCM vendors (see next section).
“There are some key exceptions here,” notes Real Story Group founder Tony Byrne. “The largest ‘enterprise’ vendors continue to be distracted by broader Document & Records Management ambitions and their CMS tools tend to exhibit slow innovation and update cycles.”
The Web CMS "Platforms" Cross-Check™ 2011 can be downloaded here:
TIF: http://www.realstorygroup.com/images/WCM2011-Platform.tif
JPG: http://www.realstorygroup.com/images/WCM2011-Platform.jpg
Real Story Group’s “Web Content Management 2011 Cross-Check™” charts represent four key dimensions -- Size, Focus, Vendor Evolution, and Product Development -- that supplement functional and cost/value analyses in any major procurement decision.
Product-oriented WCM Vendors
The major themes for product-oriented vendors are profusion and steady progress. Most of these vendors are doing well in the marketplace, which contributes to the highly fragmented nature of this space.
“With respect to risk, these tools tend to be less turbulent in terms of product updates,” says Real Story Group Analyst Apoorv Durga. “Customers are more likely to face institutional/vendor risk here, given that these are mostly smaller companies or open source projects undergoing transition.”
The Web CMS "Products" Cross-Check™ 2011 can be downloaded here:
TIF: http://www.realstorygroup.com/images/WCM2011-Product.tif
JPG: http://www.realstorygroup.com/images/WCM2011-Product.jpg
In the end, each buying organization must balance its appetite for change and risk against a vendor’s orientation. “What represents a high risk to one customer may represent a chance for innovation and a competitive advantage to another,” notes Real Story Group Analyst, Adriaan Bloem. “Alternatively, what represents a staid and slow-moving product set to one customer may represent stability and low risk to another.”
For more about Real Story Group's vendor evaluations, consult http://www.realstorygroup.com.
About The Real Story Group
The Real Story Group™ (http://realstorygroup.com) provides research and advisory services to support you through content technology selection and implementation. Through highly detailed technical evaluations, advisory papers, and education courses, The Real Story Group helps you to sort out the complex technology landscape, so that you can minimize time and effort identifying technologies suited to your particular requirements. The Real Story Group evaluates Web Content Management, Digital Asset Management, Electronic Document & Records Management, Portals & Content Integration, Enterprise Collaboration & Social Software, Enterprise Search, and SharePoint Ecosystem vendors.
To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.
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