Toovio, a SaaS-based real-time marketing (RTM) solution provider, today announced the launch of the Toovio Interaction Manager, a patent-pending tool that orchestrates real-time customer offers for acquisition, cross-sell, and retention opportunities.
Interaction Manager boasts features and functionality unlike anything currently on the market, and is ideal for businesses looking to identify high potential customers for every product or service provided by the organization. As an affordable and easy-to-implement Software-as-a-Service (SaaS) offering, Interaction Manager enables businesses to strategically engage in personalized interactions with current and prospective customers.
“The Interaction Manager solution was developed to deliver a usable and consumable approach to real-time marketing, gathering information in real-time from both customer conversations and available external data,” said Joshua Smith, Co-founder and CEO of Toovio. “It’s financially accessible and can be effectively utilized regardless of user skillset.”
How Interaction Manager Works
The Toovio Interaction Manager, a fully-hosted and real-time customer interaction tool, couples cloud technology with proprietary templates for offers, segments, eligibilities, investments, Q&A scenarios, and more. Whether it be a dynamic Q&A that leads to relevant offers, or a dialogue to retain a customer by generating a best-fit bundle of incentives, Interaction Manager effectively recognizes a customer’s interests and provides this actionable intelligence in real-time to any customer channel. By enabling this type of RTM relationship, organizations can increase sales and create more loyal customers.
A business can get up-and-running with a free trial or proof-of-concept of the Toovio Interaction Manager within a matter of days, making it convenient to test and just as easy to fully implement.
The Prominence of Real-Time Marketing
Over the past decade, Toovio executives had observed an emerging demand for simple but effective RTM solutions. Forrester Research has also made this distinction, reporting that real-time decisioning is the fastest-growing segment of all enterprise marketing segments and predicting a 26% compound annual growth rate (CAGR) through 2013.
With senior-level management consisting of RTM consultants with extensive experience in enterprise marketing and decision management platforms, Toovio found that existing RTM options were often limited to highly complex and expensive software platforms. These failings led the company to develop a RTM tool that was affordable, easy to implement, and offered more widespread application across industries.
“Only the largest companies could afford real-time marketing and analytics solutions in the past,” added Smith. “Toovio is helping to change that by providing the marketplace with a multi-channel, cloud-based interactive decision tool that equips enterprises with the capability to focus on acquisition, cross-selling and customer retention efforts in real-time – all while avoiding the costly software licensing and implementations.”
Currently, Toovio is primarily targeting small-to-medium-sized companies, though larger companies can also take advantage of Toovio solutions to fill a niche in their current multi-channel marketing initiatives. While Toovio’s Interaction Manager can be applied to various sectors in the marketplace, the company is currently working with partners and clients exploring specific functionality in the following industries: telecommunications and wireless providers; banking & financial services; retail; and customer service.
To learn more about Toovio’s Interaction Manager, sign up for a free trial on http://www.toovio.com.
About Toovio
Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio’s proprietary Interaction Manager, visit http://www.toovio.com.
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